Pavern Features

One link, your entire social presence

Build a Linktree-style public bio page: when the single link in your Instagram bio is clicked, visitors see all your links, products, and important content in one micro-site.

The Problem

On platforms like Instagram and X, you can only use one link in your bio. Updating that link for each campaign is tedious, and forcing visitors to a single landing means lost conversions.

The Pavern Solution

Build a customizable public page with Pavern Bio Link (pavern.com/bio/your-slug). Add unlimited links, descriptions, an avatar, and themes. Plug in your Meta Pixel and Google Analytics IDs β€” visitor and link click events are tracked automatically.

How it works inside Pavern

Step-by-step user guide.

1

Choose slug and avatar

From /admin/integrations β†’ Pavern Bio Link, pick your public URL (e.g. /bio/yourbrand). Fill in avatar, title, and bio text.

2

Add and sort links

Add as many links as you want: product, blog post, social accounts, WhatsApp. Drag-and-drop to sort, enrich with icons.

3

Connect analytics

Enter your Meta Pixel and Google Analytics IDs β€” your page automatically sends visitor and link click events. Critical for ad optimization and conversion tracking.

4

Publish and share

Toggle 'Live' on, paste your public URL into your Instagram bio. Each click count appears in the admin panel.

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