Connect with your customers over email
Don't depend on expensive 3rd-party services like Mailchimp. With Pavern, use your own subscriber list and your own SMTP account β fully multi-tenant β to send newsletters and campaigns.
The Problem
Mailchimp costs hundreds per month; Sendgrid is hard to set up; sending from your own server is risky. And subscriber lists shouldn't be shared β each brand owns its data.
The Pavern Solution
Pavern lets you integrate your own SMTP (Gmail, your server, SendGrid, etc.) and send to your own subscribers. The list is entirely yours; other users can't see it. Tag-based segmentation, scheduled sends, automatic unsubscribe link, detailed delivery reports β all included.
How it works inside Pavern
Step-by-step user guide.
Connect your SMTP
From /admin/integrations β Email tab, enter SMTP settings (host, port, user, pass, from) and enable. 'Test Connection' validates the real SMTP.
Add subscribers
From /admin/campaigns β Subscribers tab, add manually one by one or bulk-upload via CSV. Tag each subscriber (e.g. vip, newsletter, customer).
Build a template or campaign
Define content (HTML), subject, sender name/email. Pick target tags β e.g. only 'vip' subscribers. Send now or schedule for a specific date.
Track results
After sending, see success/failure counts plus detailed status per subscriber. An 'Unsubscribe' link is automatically appended to your emails.
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