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Pavern
Pavern features

Connect with your customers over email

Do not rent your mailing platform. With Pavern you send newsletters and campaigns to your own subscriber list through your own SMTP account, and your list stays separate from every other customer's.

The problem

Mailchimp and most email platforms price by list size, so the bill climbs as your audience grows; SendGrid is hard to set up; sending straight from your own server risks your deliverability. And subscriber lists should not be shared, because each brand owns its data.

The Pavern solution

Pavern lets you integrate your own SMTP (Gmail, your server, SendGrid, etc.) and send to your own subscribers. The list is entirely yours; other users can't see it. Tag-based segmentation, scheduled sends, automatic unsubscribe link, sent and failed counts for every campaign: all included.

How it works inside Pavern

Step-by-step user guide.

1

Connect your SMTP

On the Integrations page, enter your SMTP settings (host, port, username, password and sender address) and enable them. “Test Connection” checks that your SMTP server really works.

2

Add subscribers

In Email Campaigns → Subscribers, add subscribers one by one or upload them in bulk from a CSV file. Tag each subscriber (e.g. vip, newsletter, customer).

3

Build a template or campaign

Define content (HTML), subject, sender name/email. Pick target tags, e.g. only 'vip' subscribers. Send now or schedule for a specific date.

4

Track results

After sending, each campaign shows how many emails were sent and how many failed. An 'Unsubscribe' link is automatically appended to your emails.

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